Jakarta, October 2, 2025 — Elite Grahacipta, the official representative of Daum Crystal in Indonesia since 1985, proudly unveiled the Daum Poétique Collection by Tamara Ralph for the first time in Indonesia. The exclusive launch took place at Le Nusa Restaurant, Jakarta, featuring three sessions dedicated to media, professionals, and Elite’s loyal customers.

The event was graced by Cecilia Lam, Head of Sales and Marketing APAC at Daum, who joined guests in celebrating this remarkable debut. The launch highlighted the fusion of Daum’s legendary French crystal artistry and Tamara Ralph’s haute couture creativity, celebrating femininity, fluidity, and poetic elegance — a perfect harmony between timeless craftsmanship and contemporary luxury.

Where Haute Couture Meets Crystal Art

The Poétique Collection by Tamara Ralph pays homage to t he Art Nouveau movement, a core inspiration for Daum, while embodying a modern and boldly feminine spirit. The collection reinterprets the codes of Art Nouveau through organic forms resembling flowing drapery and blooming petals, adorned with delicate golden and white pearls. Its sensual aesthetic and soft pink tones evoke Tamara Ralph’s romantic and refined universe — an artistic expression that merges couture and crystal in perfect synchrony.

“I have long been both an admirer and a collector of Daum myself, and so this partnership felt incredibly organic and authentic from the beginning,” said Tamara Ralph. “While our brands live in different spheres, we share the same pillars of exceptional craftsmanship and considered design. Daum’s Parisian artistry is both unique and timeless, and I couldn’t imagine a more perfectly aligned partner.”

Through this collaboration, Daum and Tamara Ralph explore the beauty of crystal through a distinctly feminine lens, while preserving the essence of French savoir-faire and artistic heritage

The Timeless Mastery of Pâte de Cristal

As the only crystal maker in the world mastering the pâte de cristal technique to perfection, Daum continues to stand as the master crystal maker since 1878. This ancient technique, dating back to 5000 B.C., involves melting crystal fragments inside a mold — producing soft, luminous forms with unmatched translucency and depth. The brilliance, subtle shades, and sculptural quality of pâte de cristal make every Daum creation a work of art in itself, embodying a century of innovation and artistic excellence.

Introducing Jardin de Lotus Collection

Alongside the Poétique collection, the event also showcased Daum’s newest creation — Jardin de Lotus, making its first appearance in Indonesia following its global debut in Paris in September 2025.

A poetic tribute to the Silk Road and the art of interior decoration, this collection celebrates the harmony between East and West through the symbolic beauty of the lotus flower — an emblem long cherished in Daum’s heritage.

The intricate color palette, blending five shades of crystal that shift and merge with light, transforms each piece into a living sculpture — dynamic, luminous, and timeless.

 

 

 

 

 

 

 

 

Deluce Perfume Prestige

Adding another layer of elegance to the event, Deluce Perfume Prestige Collection launched an exclusive series of limited-edition body oil fragrances housed in exquisite Daum crystal bottles.

Deluce’s refined perfumery and Daum’s mastery of crystal craftsmanship. Each bottle is not merely a container but a collectible art object that celebrates the unity of beauty, design, and emotion.

Founded by Putri Permata, Deluce has become a symbol of modern Indonesian luxury, blending traditional inspirations with contemporary sophistication. The brand’s philosophy treating fragrance as an art form aligns seamlessly with Daum’s commitment to transforming crystal into emotion and light.

An Elegant Gathering of Art, Design, and Passion

The event’s three curated sessions provided guests with unique experiences:

The media session featured an exclusive press presentation and discussions with representatives from Daum and Deluce.

The professional session welcomed architects, designers, and partners to explore the artistry behind Daum’s crystal-making process, and we were honored to welcome representatives from the French Embassy at our event

 

The customer session offered Elite’s loyal clients a chance to view the collections up close while enjoying a refined dining experience.

Through this exceptional event, Elite Grahacipta once again reaffirmed its role as a bridge between art, craftsmanship, and luxury living — bringing world-renowned brands like Daum to Indonesia and creating inspiring experiences that celebrate beauty in all its forms.